Brand kit for newsletters.
A newsletter lives or dies on trust, and trust starts with how you show up in someone's inbox. Unlike a storefront or an app, your newsletter brand has to do its work in a subject line, a header image, and a consistent voice week after week. Minted builds a complete brand kit tuned specifically for newsletters: the masthead typography, the color palette that reads cleanly on every email client, the monogram that becomes a signature readers recognize instantly. Your newsletter deserves identity work as considered as the writing inside it.
Everything you need to launch a newsletter.
What makes branding for newsletters different.
Typography built for masthead and body copy
Newsletter branding lives in type more than almost any other medium. Minted pairs a strong editorial serif for your masthead with a highly readable body font, so your newsletter looks intentional from the header all the way down to the footer. No more defaulting to whatever your email platform suggests by default.
Palettes that survive every email client
Newsletter palettes need to hold up in Gmail, Apple Mail, Outlook, and dark mode simultaneously. Minted selects hex values with enough contrast and saturation to stay recognizable across rendering environments, so your newsletter brand doesn't fall apart the moment it lands in a reader's inbox.
A single-mark logo that works at header scale
Newsletter mastheads are narrow real estate. A monogram or compact lettermark performs far better than a wide horizontal logo when your brand sits at the top of a 600-pixel email column. Minted generates a focused primary mark designed for exactly that format, plus variations for social and web use.
How a newsletter kit might look.
From question to brand kit in 90 seconds.
What newsletters ask before buying.
Will these fonts actually work inside my email platform?+
Minted recommends Google Fonts that are widely supported and provides fallback-safe pairings. For platforms like Beehiiv, Substack, or ConvertKit, you'll use the display font in your masthead as an image or header graphic, and the body font as a web-safe fallback. The brand guide explains exactly how to apply each font in your specific setup.
I already have a Substack name. Can Minted still create a logo for it?+
Yes. You input your newsletter name and niche during setup, and Minted generates a logo system built around it, including a monogram or lettermark derived from your actual name. It works equally well for newsletters on Substack, Beehiiv, Ghost, or any platform where you control your header design.
My newsletter is a side project with a small list. Is this worth it at my stage?+
A consistent visual identity helps readers recognize and remember your newsletter faster, which matters most when your list is still growing. At $9, Minted is priced for exactly this stage. Getting the brand foundation right early means you won't need to rebrand once you have thousands of subscribers who already know your look.
What files do I actually get, and how do I use them for my newsletter header?+
You receive your logo in SVG and PNG formats, your full color palette with hex codes, a font pairing guide, and a one-page brand style sheet. To create a newsletter header, open the PNG in Canva or Figma, place it on your chosen background color from the palette, and export at 1200 x 300 pixels. The brand guide walks through this step by step.
Other businesses we brand.
Your newsletter brand kit. $9.
16 logos. Full palette. Custom fonts. Brand voice. Story. Social pack. Done in 90 seconds. Yours forever.
Start for $9 →