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Creative · $9 · 90 seconds

Brand kit for podcasts.

A podcast brand lives or dies in a two-inch square. Your cover art competes on a crowded shelf between NPR and indie creators, and listeners decide in under a second whether to tap. Minted builds podcast brand kits that are engineered for that moment: high-contrast palettes that hold up on dark and light app backgrounds, a distinctive mark that works at thumbnail scale, and typography that signals your show's tone before a single word is heard. For $9, your podcast gets a complete visual identity built for the medium.

What's included

Everything you need to launch a podcast.

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Colour palette
5 custom hex codes — bg, ink, accent, secondary, neutral. Usage rules included.
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Typography
A Google Font pairing — display + body, with size scale and usage guidelines.
16 logos
Across 4 different styles you pick (4 variations of each). PNG + ready to deploy.
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Brand voice
Tone, do's & don'ts, taglines, bios for Twitter/Instagram/LinkedIn.
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Brand story
An origin story tailored to your podcast — positioning, audience, pillars.
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Social pack
Square + landscape variations of every logo, sized for FB/IG/X/LinkedIn/TikTok/Web.
Why Minted for podcasts

What makes branding for podcasts different.

Cover Art That Reads at Thumbnail Scale

Podcast artwork needs to communicate genre, tone, and personality at 180x180 pixels. Minted generates palettes and marks tested for high-contrast legibility at small sizes, so your show looks intentional on Spotify, Apple Podcasts, and Overcast without needing a design degree or a retainer.

Episode Graphics Ready Without Extra Production Work

Every episode you promote needs a consistent social graphic. When your podcast brand kit has a clear type system and a defined color palette, producing audiogram cards, quote tiles, and episode announcements takes minutes instead of hours. Consistency builds recognition faster than any single viral moment.

A Mark That Works Across Every Podcast Platform

Podcast distribution spans dozens of apps, RSS readers, YouTube channel icons, and merch. Your brand mark needs to work as a circle crop, a favicon, and a tote bag print. Minted's podcast-focused logo styles are built with that flexibility in mind from the first concept.

Three directions

How a podcast kit might look.

Direction 1
Signal Lost
"True crime stories from the digital frontier"
Style: Bold Wordmark
Type: Bebas Neue + Inter
Direction 2
Groundwork
"Conversations with people who build things"
Style: Vintage Mark
Type: Playfair Display + Source Serif 4
Direction 3
Wavelength
"Science explained without the jargon"
Style: Pictorial Symbol
Type: Space Grotesk + DM Sans
Your actual kit is generated fresh from your form answers — not picked from these examples.
How it works

From question to brand kit in 90 seconds.

01
Answer 9 questions
About your podcast — name, audience, vibe, colours.
02
Pay $9
Once. No subscription. Stripe Checkout.
03
AI generates your kit
90 seconds. Logos, palette, fonts, voice, story, social pack.
04
Download & use
HTML preview + PDF. Yours forever, commercially usable.
Questions

What podcasts ask before buying.

My podcast is just starting out. Is it too early to invest in branding?+

Cover art is not optional on any major podcast platform. You need it on day one. Starting with a coherent brand kit means your first episode launches looking deliberate rather than cobbled together. Listeners make snap judgments about audio quality and professionalism based on visual presentation. Nine dollars now saves you from a full rebrand once you have an audience to confuse.

Will the logo actually work as podcast cover art?+

Minted generates podcast brand kits with cover-art use in mind. The palettes are high-contrast, the marks are legible at small sizes, and the type choices are weighted for visibility on both dark and light app backgrounds. You get a kit designed for the specific constraints of podcast platform artwork, not a generic logo dropped onto a square canvas.

I already have a name and a niche. Can Minted match my show's tone?+

Yes. The generation process takes your podcast niche into account, which shapes the color direction, typography weight, and logo style. A narrative true crime show and a business interview show will produce meaningfully different kits. You are not getting a template with your name swapped in.

What files do I actually get, and can I use them on merchandise or social media?+

You receive a full brand kit with logo files, color codes, and font pairings. The assets are yours to use on episode artwork, social graphics, YouTube channel art, Patreon pages, and merchandise. There are no licensing restrictions or platform limitations. One purchase, full ownership, ready to use wherever your podcast appears.

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Your podcast brand kit. $9.

16 logos. Full palette. Custom fonts. Brand voice. Story. Social pack. Done in 90 seconds. Yours forever.

Start for $9 →