✦ Brand Identity System
Verdant Bloom
"Plastic-free, lovingly made."
Colour System Typography Logo System Voice & Copy Applications
01 / Brand Overview

Who we are,
and why it matters.

Verdant Bloom makes plant-based, plastic-free home goods designed to be refilled, not discarded — sustainability that looks good enough to leave on the counter.

🌱
Personality
Care
🍃
Personality
Honesty
🤍
Personality
Simplicity
🌍
Personality
Earth

Who we're for

Design-minded households who want to cut plastic without filling their home with clutter or guilt.

What we stand for

Refill over landfill, plant-based ingredients, and honest sustainability without the lecture.

02 / Colour System

Five colours.
One feeling.

Cream
#EFEAD8
RGB 239 · 234 · 216
Forest
#2D4A2B
RGB 45 · 74 · 43
Warm Clay
#B07A48
RGB 176 · 122 · 72
Moss
#6E7F58
RGB 110 · 127 · 88
Sand
#C8A574
RGB 200 · 165 · 116
Colour proportions — how to use them
40%
25%
20%
10%
5%
■ 40% Cream — soft, natural backgrounds■ 25% Forest — headlines, body & grounding contrast■ 20% Warm Clay — CTAs, warmth & human touch■ 10% Moss — secondary accents & nature cues■ 5% Sand — dividers, detail & packaging trim
03 / Typography

Type that speaks
the brand.

Display — Lora
Verdant Bloom.
Plastic-free, lovingly made.
Calm, organic serif for headlines and the wordmark — warm and considered.
Body — Inter
Clear, confident, and purposeful. Clean, modern body sans for paragraphs, labels and refill instructions.
Light
300
Regular
400
Medium
500
Semibold
600
Correct
Verdant Bloom
Title case — warm, readable, on-brand.
Verdant Bloom
A confident tagline.
Quiet body tagline beneath the wordmark — the right hierarchy.
Verdant Bloom
Tight intentional kerning — premium and modern.
Verdant Bloom
Italic accent colour for editorial moments.
VERDANT BLOOM
Body font with wide tracking for small caps — works as section labels.
Avoid
VERDANT BLOOM
All caps with wide tracking feels cold and generic.
Verdant Bloom
Drop shadows on the wordmark flatten the typography.
Verdant Bloom
Body sans-serif for the wordmark — loses brand character.
Verdant Bloom
tagline same size
Tagline competing with the name — hierarchy collapses.
Verdant Bloom
Squishing or stretching the letterforms — never. Always scale proportionally.
Get the display font Lora ↗ Get the body font Inter ↗
04 / Logo System

Sixteen logos.
Four styles. Your pick.

You chose four logo styles — each rendered four ways so you can pick your favourite. Click Download pack on any logo to get a zip with the original PNG plus ready-to-upload variants for your website, Facebook, Instagram, Twitter, LinkedIn, and TikTok.

Wordmark
4 variants — pick a favourite, download to use
Wordmark variant 1
Variant 1 Download PNG ↓
Wordmark variant 2
Variant 2 Download PNG ↓
Wordmark variant 3
Variant 3 Download PNG ↓
Wordmark variant 4
Variant 4 Download PNG ↓
Monogram
4 variants — pick a favourite, download to use
Monogram variant 1
Variant 1 Download PNG ↓
Monogram variant 2
Variant 2 Download PNG ↓
Monogram variant 3
Variant 3 Download PNG ↓
Monogram variant 4
Variant 4 Download PNG ↓
Emblem / Badge
4 variants — pick a favourite, download to use
Emblem / Badge variant 1
Variant 1 Download PNG ↓
Emblem / Badge variant 2
Variant 2 Download PNG ↓
Emblem / Badge variant 3
Variant 3 Download PNG ↓
Emblem / Badge variant 4
Variant 4 Download PNG ↓
Icon + Wordmark
4 variants — pick a favourite, download to use
Icon + Wordmark variant 1
Variant 1 Download PNG ↓
Icon + Wordmark variant 2
Variant 2 Download PNG ↓
Icon + Wordmark variant 3
Variant 3 Download PNG ↓
Icon + Wordmark variant 4
Variant 4 Download PNG ↓
Clearspace rule: Always maintain minimum clearspace equal to the cap-height of the wordmark around all sides of the logo. Never stretch, rotate, recolour, or apply drop shadows to the mark.
05 / Brand Voice

Sound like yourself,
every time.

SincereHopefulGrounded Warm
Taglines
01
Plastic-free, lovingly made.
02
Refill, don’t replace.
03
Good for the home, gentle on the earth.
04
Beauty you can reorder.
05
Every petal, purposeful.
Brand Story

Verdant Bloom started in a kitchen full of plastic, and a single question: why does doing the right thing have to look so ugly? We set out to make plant-based home goods you’d actually want on display.

Everything is designed to be refilled, not thrown away — concentrated formulas, returnable vessels, and packaging that composts instead of lingering for centuries.

Sustainability without the guilt trip — just small, beautiful swaps that add up.

Social Media Bios
Twitter / X
Plant-based, plastic-free home goods designed to be refilled, not discarded. 🌱
Instagram
Plant-based home goods 🍃 Refill, don’t replace Plastic-free & lovingly made
LinkedIn
Verdant Bloom creates plant-based, plastic-free home goods built around refills — making sustainable living simple, beautiful and waste-free.
Voice Do's & Don'ts
✓  Do
→  Be sincere and hopeful — sustainability without the guilt trip.
→  Show the swap clearly: refill, return, repeat.
→  Use natural light, real materials and calm space.
→  Make the better choice feel like the beautiful one.
✕  Don't
→  Don’t lecture, shame or use doom language.
→  Don’t green-wash — be specific and provable.
→  Don’t clutter; restraint signals quality.
→  Don’t bury the refill story.
06 / Your brand in the world

Ready to ship
across every channel.

Every logo above ships with a brand pack containing these same layouts at the exact pixel dimensions each platform needs — ready to upload, light and dark themes included.

Try each logo in the mockups
Wordmark
Monogram
Emblem / Badge
Icon + Wordmark
Facebook cover · 1200 × 630
Verdant Bloom
"Plastic-free, lovingly made."
Twitter / X header · 1500 × 500
Verdant Bloom
"Plastic-free, lovingly made."
LinkedIn banner · 1584 × 396
Verdant Bloom
"Plastic-free, lovingly made."
Instagram / TikTok story · 1080 × 1920
Verdant Bloom
"Plastic-free, lovingly made."
VERDANT BLOOM