✦ Brand Identity System
The Honey Label
"Straight from the hive."
Colour System Typography Logo System Voice & Copy Applications
01 / Brand Overview

Who we are,
and why it matters.

The Honey Label is raw, single-origin honey for people who read the label — harvested slowly, bottled honestly, and told like the small farm story it actually is.

🍯
Personality
Warmth
🐝
Personality
Honesty
🪵
Personality
Craft
🌿
Personality
Nature

Who we're for

Home cooks, tea-drinkers and thoughtful gift-givers who would rather buy one honest jar than three anonymous ones.

What we stand for

Slow food, transparent sourcing, and the quiet craft of beekeeping — never mass-market sugar dressed up as artisan.

02 / Colour System

Five colours.
One feeling.

Beeswax Cream
#FBF3DC
RGB 251 · 243 · 220
Hive Bark
#3A2614
RGB 58 · 38 · 20
Harvest Gold
#D4920A
RGB 212 · 146 · 10
Clover Sage
#5A7A5C
RGB 90 · 122 · 92
Warm Amber
#C8974A
RGB 200 · 151 · 74
Colour proportions — how to use them
40%
25%
20%
10%
5%
■ 40% Beeswax Cream — backgrounds & large calm fields■ 25% Hive Bark — headlines, body & deep contrast■ 20% Harvest Gold — calls to action & highlights■ 10% Clover Sage — secondary accents & nature cues■ 5% Warm Amber — dividers, detail & packaging trim
03 / Typography

Type that speaks
the brand.

Display — Cormorant Garamond
The Honey Label.
Straight from the hive.
Warm, editorial display serif for headlines and the wordmark — set generously with tight leading.
Body — Nunito Sans
Clear, confident, and purposeful. Friendly, highly legible body sans for paragraphs, labels and packaging copy.
Light
300
Regular
400
Medium
500
Semibold
600
Correct
The Honey Label
Title case — warm, readable, on-brand.
The Honey Label
A confident tagline.
Quiet body tagline beneath the wordmark — the right hierarchy.
The Honey Label
Tight intentional kerning — premium and modern.
The Honey Label
Italic accent colour for editorial moments.
THE HONEY LABEL
Body font with wide tracking for small caps — works as section labels.
Avoid
THE HONEY LABEL
All caps with wide tracking feels cold and generic.
The Honey Label
Drop shadows on the wordmark flatten the typography.
The Honey Label
Body sans-serif for the wordmark — loses brand character.
The Honey Label
tagline same size
Tagline competing with the name — hierarchy collapses.
The Honey Label
Squishing or stretching the letterforms — never. Always scale proportionally.
Get the display font Cormorant Garamond ↗ Get the body font Nunito Sans ↗
04 / Logo System

Sixteen logos.
Four styles. Your pick.

You chose four logo styles — each rendered four ways so you can pick your favourite. Click Download pack on any logo to get a zip with the original PNG plus ready-to-upload variants for your website, Facebook, Instagram, Twitter, LinkedIn, and TikTok.

Wordmark
4 variants — pick a favourite, download to use
Wordmark variant 1
Variant 1 Download PNG ↓
Wordmark variant 2
Variant 2 Download PNG ↓
Wordmark variant 3
Variant 3 Download PNG ↓
Wordmark variant 4
Variant 4 Download PNG ↓
Monogram
4 variants — pick a favourite, download to use
Monogram variant 1
Variant 1 Download PNG ↓
Monogram variant 2
Variant 2 Download PNG ↓
Monogram variant 3
Variant 3 Download PNG ↓
Monogram variant 4
Variant 4 Download PNG ↓
Emblem / Badge
4 variants — pick a favourite, download to use
Emblem / Badge variant 1
Variant 1 Download PNG ↓
Emblem / Badge variant 2
Variant 2 Download PNG ↓
Emblem / Badge variant 3
Variant 3 Download PNG ↓
Emblem / Badge variant 4
Variant 4 Download PNG ↓
Icon + Wordmark
4 variants — pick a favourite, download to use
Icon + Wordmark variant 1
Variant 1 Download PNG ↓
Icon + Wordmark variant 2
Variant 2 Download PNG ↓
Icon + Wordmark variant 3
Variant 3 Download PNG ↓
Icon + Wordmark variant 4
Variant 4 Download PNG ↓
Clearspace rule: Always maintain minimum clearspace equal to the cap-height of the wordmark around all sides of the logo. Never stretch, rotate, recolour, or apply drop shadows to the mark.
05 / Brand Voice

Sound like yourself,
every time.

WarmHonestArtisanal Storytelling
Taglines
01
Straight from the hive.
02
Honey with a home address.
03
Slow food, made by bees.
04
Every jar tells a season.
05
Plastic-free, lovingly made.
Brand Story

The Honey Label began at dawn, in a field of clover, with a beekeeper who refused to rush. While the big brands blended, filtered and shipped, we kept things stubbornly small — one farm, one season, one jar at a time.

Every batch carries the taste of where it came from: spring blossom, summer wildflower, late-season heather. We bottle it raw and write down exactly where it’s from, because honesty should be the first ingredient.

It’s honey the old way — for people who still believe the story on the label should be true.

Social Media Bios
Twitter / X
Raw, single-origin honey from family hives. Slow food, told honestly. 🍯
Instagram
Small-batch raw honey 🐝 Hive-to-table, never blended Plastic-free & lovingly made
LinkedIn
The Honey Label produces raw, single-origin honey from family-run hives — championing transparent sourcing and slow food for conscious grocers and home cooks.
Voice Do's & Don'ts
✓  Do
→  Speak like a farmer, not a marketer — plain, warm, specific.
→  Name the season, the flower, the place. Detail builds trust.
→  Let the product breathe — generous space, soft light, real texture.
→  Celebrate slowness as a feature, not an apology.
✕  Don't
→  Don’t use sterile, corporate "premium" language.
→  Don’t over-promise health claims or shout in all caps.
→  Don’t hide the origin or the people behind the jar.
→  Don’t crowd the label — restraint reads as quality.
06 / Your brand in the world

Ready to ship
across every channel.

Every logo above ships with a brand pack containing these same layouts at the exact pixel dimensions each platform needs — ready to upload, light and dark themes included.

Try each logo in the mockups
Wordmark
Monogram
Emblem / Badge
Icon + Wordmark
Facebook cover · 1200 × 630
The Honey Label
"Straight from the hive."
Twitter / X header · 1500 × 500
The Honey Label
"Straight from the hive."
LinkedIn banner · 1584 × 396
The Honey Label
"Straight from the hive."
Instagram / TikTok story · 1080 × 1920
The Honey Label
"Straight from the hive."
THE HONEY LABEL