✦ Brand Identity System
KOVA
"Built for the long run."
Colour System Typography Logo System Voice & Copy Applications
01 / Brand Overview

Who we are,
and why it matters.

KOVA makes performance running apparel for the long haul — engineered, understated, and built to disappear at mile twenty so all that’s left is you and the road.

⚡
Personality
Drive
🏃
Personality
Grit
🎯
Personality
Focus
💨
Personality
Speed

Who we're for

Distance runners and disciplined amateurs who measure gear by how little they notice it.

What we stand for

Quiet performance over hype — engineering, durability and earned confidence instead of loud logos.

02 / Colour System

Five colours.
One feeling.

Bone
#F5F0E1
RGB 245 · 240 · 225
Midnight
#1A1F3A
RGB 26 · 31 · 58
Ember
#D4622A
RGB 212 · 98 · 42
Ink
#2C3357
RGB 44 · 51 · 87
Silver
#C5C9D6
RGB 197 · 201 · 214
Colour proportions — how to use them
40%
25%
20%
10%
5%
■ 40% Bone — clean backgrounds & breathing room■ 25% Midnight — headlines, body & strong contrast■ 20% Ember — energy, CTAs & performance cues■ 10% Ink — secondary surfaces & depth■ 5% Silver — lines, labels & technical detail
03 / Typography

Type that speaks
the brand.

Display — Archivo
KOVA.
Built for the long run.
Tight, athletic grotesk for headlines and the wordmark — heavy weights, confident kerning.
Body — Inter
Clear, confident, and purposeful. Precise, modern body sans for specs, paragraphs and UI.
Light
300
Regular
400
Medium
500
Semibold
600
Correct
KOVA
Title case — warm, readable, on-brand.
KOVA
A confident tagline.
Quiet body tagline beneath the wordmark — the right hierarchy.
KOVA
Tight intentional kerning — premium and modern.
KOVA
Italic accent colour for editorial moments.
KOVA
Body font with wide tracking for small caps — works as section labels.
Avoid
KOVA
All caps with wide tracking feels cold and generic.
KOVA
Drop shadows on the wordmark flatten the typography.
KOVA
Body sans-serif for the wordmark — loses brand character.
KOVA
tagline same size
Tagline competing with the name — hierarchy collapses.
KOVA
Squishing or stretching the letterforms — never. Always scale proportionally.
Get the display font Archivo ↗ Get the body font Inter ↗
04 / Logo System

Sixteen logos.
Four styles. Your pick.

You chose four logo styles — each rendered four ways so you can pick your favourite. Click Download pack on any logo to get a zip with the original PNG plus ready-to-upload variants for your website, Facebook, Instagram, Twitter, LinkedIn, and TikTok.

Wordmark
4 variants — pick a favourite, download to use
Wordmark variant 1
Variant 1 Download PNG ↓
Wordmark variant 2
Variant 2 Download PNG ↓
Wordmark variant 3
Variant 3 Download PNG ↓
Wordmark variant 4
Variant 4 Download PNG ↓
Monogram
4 variants — pick a favourite, download to use
Monogram variant 1
Variant 1 Download PNG ↓
Monogram variant 2
Variant 2 Download PNG ↓
Monogram variant 3
Variant 3 Download PNG ↓
Monogram variant 4
Variant 4 Download PNG ↓
Emblem / Badge
4 variants — pick a favourite, download to use
Emblem / Badge variant 1
Variant 1 Download PNG ↓
Emblem / Badge variant 2
Variant 2 Download PNG ↓
Emblem / Badge variant 3
Variant 3 Download PNG ↓
Emblem / Badge variant 4
Variant 4 Download PNG ↓
Icon + Wordmark
4 variants — pick a favourite, download to use
Icon + Wordmark variant 1
Variant 1 Download PNG ↓
Icon + Wordmark variant 2
Variant 2 Download PNG ↓
Icon + Wordmark variant 3
Variant 3 Download PNG ↓
Icon + Wordmark variant 4
Variant 4 Download PNG ↓
Clearspace rule: Always maintain minimum clearspace equal to the cap-height of the wordmark around all sides of the logo. Never stretch, rotate, recolour, or apply drop shadows to the mark.
05 / Brand Voice

Sound like yourself,
every time.

BoldDrivenPrecise Confident
Taglines
01
Built for the long run.
02
Engineered to disappear.
03
Miles are made here.
04
Less noise. More distance.
05
The road remembers.
Brand Story

KOVA started with a simple frustration: running gear that shouted but didn’t perform. So we stripped it back — to fabric that breathes, seams that don’t chafe, and a fit that vanishes the moment you start moving.

No gimmicks, no neon for neon’s sake. Just precise, tested apparel for people who run because the road is where they think clearest.

Pull it on, and forget it’s there. That’s the point.

Social Media Bios
Twitter / X
Performance running apparel, engineered to disappear. Built for the long run. 🏃
Instagram
Run-tested performance apparel Engineered, understated, durable Built for the long run
LinkedIn
KOVA designs engineered performance running apparel for distance athletes — prioritising fit, durability and quiet performance over hype.
Voice Do's & Don'ts
✓  Do
→  Lead with engineering and proof — specifics beat slogans.
→  Stay understated; let performance do the talking.
→  Use sharp contrast and confident negative space.
→  Talk to athletes as peers, not beginners.
✕  Don't
→  Don’t over-hype or rely on exclamation marks.
→  Don’t clutter visuals with too many accents.
→  Don’t use generic stock-fitness clichés.
→  Don’t stretch or distort the wordmark.
06 / Your brand in the world

Ready to ship
across every channel.

Every logo above ships with a brand pack containing these same layouts at the exact pixel dimensions each platform needs — ready to upload, light and dark themes included.

Try each logo in the mockups
Wordmark
Monogram
Emblem / Badge
Icon + Wordmark
Facebook cover · 1200 × 630
KOVA
"Built for the long run."
Twitter / X header · 1500 × 500
KOVA
"Built for the long run."
LinkedIn banner · 1584 × 396
KOVA
"Built for the long run."
Instagram / TikTok story · 1080 × 1920
KOVA
"Built for the long run."
KOVA