Brand kit for indie hacker projects.
Most indie hacker projects ship before they have a name, let alone a logo. That scrappy pace is exactly why branding often gets skipped entirely, and why so many good products look like side projects even after they start generating revenue. Minted gives your indie hacker project a coherent visual identity in minutes: a logo, a color palette, typography, and a brand direction that signals 'this is real' without looking like you hired a $10K agency. Built for solo founders who want to ship first and still look like they know what they're doing.
Everything you need to launch a indie hacker project.
What makes branding for indie hacker projects different.
Brand kits sized for one-person SaaS teams
Indie hacker projects don't need a 40-page brand bible. Minted gives you exactly what you'll actually use: a logo, five palette colors, two font pairings, and a clear visual direction. No bloat, no design system you'll never open. Just the assets that go straight into your landing page, README, and Product Hunt launch graphic.
Looks credible without screaming 'corporate startup'
There's a specific trust problem indie hacker projects face: you need to look legit to convert paying users, but you also don't want to look like a VC-funded clone. Minted generates brand directions tuned to that middle ground, confident and polished enough to charge money, but honest enough to fit the build-in-public aesthetic your audience already respects.
Ship-ready output, no design tools required
If your design workflow is 'open Canva, panic, close Canva,' Minted was made for you. Your indie hacker project brand kit comes with ready-to-use hex codes, Google Font names, and a logo concept you can hand to a freelancer or drop directly into Figma. No subscriptions to Adobe, no 30-minute YouTube tutorials, no waiting on a designer.
How a indie hacker project kit might look.
From question to brand kit in 90 seconds.
What indie hacker projects ask before buying.
My indie hacker project is still pre-revenue. Is it too early to care about branding?+
If you're about to post on Twitter, launch on Product Hunt, or send a cold email asking someone to try your tool, branding is already working for or against you. A consistent logo and color palette takes about four minutes to apply and makes the difference between someone clicking your link or scrolling past it. At $9, it costs less than your last domain name.
I pivot my indie hacker projects constantly. Won't a brand kit go stale fast?+
Probably not as fast as you think. A wordmark and palette survive most pivots because they're attached to your project name, not your feature set. And if you do rename or relaunch entirely, another $9 kit takes less time to generate than writing your next Twitter thread about the pivot.
Can I use the generated brand kit on a Product Hunt launch or AppSumo listing?+
Yes, full commercial use is included. Everything Minted generates for your indie hacker project is yours to use on landing pages, launch listings, social profiles, pitch decks, cold outreach, or anywhere else. No attribution required, no ongoing license fees, no strings attached.
I'm technical, not a designer. Will I actually be able to apply this brand kit myself?+
That's exactly who Minted is built for. Your indie hacker project brand kit includes plain-text hex codes, named Google Fonts you can load in one line of CSS, and a logo style brief you can hand to any $50 Fiverr illustrator or use directly in tools like Canva, Framer, or Webflow without touching a design app you've never opened.
Other businesses we brand.
Your indie hacker project brand kit. $9.
16 logos. Full palette. Custom fonts. Brand voice. Story. Social pack. Done in 90 seconds. Yours forever.
Start for $9 →